You may have wondered why Japanese people wear surgical masks so frequently. This cultural practice, so common in Japan, still surprises many foreign visitors. However, the habit has a number of reasons, ranging from protection against illnesses to social etiquette and personal preferences. Let's explore this issue in detail, addressing its origins, motivations, and impacts on society.
See too: 10 Famous Japanese Masks and their Meanings
Table of Contents
Como the use of masks became popular in Japan?
Although the use of masks gained more visibility during the COVID-19 pandemic, it had already been an established practice in Japan for over a century. The first wave of popularity emerged after the Spanish flu pandemic in 1918, when the Japanese government encouraged the population to wear masks to prevent the spread of the virus. Since then, the use of masks has become a standard safety measure in risky situations.
The influence of modern epidemics
In recent decades, global outbreaks such as SARS (Severe Acute Respiratory Syndrome) in 2003 and avian influenza contributed to the popularization of masks. These events generated widespread fear of new epidemics, leading the Japanese population to adopt the habit preventively. During these outbreaks, there was a shortage of masks, which made people stock up on large quantities, further consolidating the custom.
In addition, air pollution and seasonal health issues, such as hay fever (Kafunsho), strengthened the idea that wearing masks in public was a responsible and necessary way to protect oneself and others.

What are the main reasons why Japanese people wear masks?
The use of masks in Japan goes far beyond simple disease prevention. There are a number of cultural, social, and environmental reasons that explain this practice.
1. Disease prevention and respect for others
One of the main reasons is the desire to prevent the spread of germs. When someone has a cold or the flu, wearing masks becomes almost a social obligation. Japanese culture values collective well-being, and many believe that wearing a mask when sick is a demonstration of respect for others.
In addition, masks help protect s from viruses during seasonal outbreaks, such as the common flu. It is an effective way to reduce transmission in high population density places, such as trains and shopping malls.
2. Seasonal allergies (Kafunsho)
Another important reason is hay fever, which affects millions of japoneses every year, especially during spring. The pollen released by cypress and Japanese cedar causes severe allergic reactions, such as sneezing, itchy eyes, and nasal congestion. Masks are a simple and effective solution to minimize exposure to pollen, providing relief to those suffering from these allergies.
Kafunsho is a serious problem in Japan, to the point that the government monitors and reports daily pollen levels. For many, wearing masks during this time of year is as natural as using an umbrella in the rain.
3. Personal and psychological reasons
The use of masks also meets various individual needs. For example, some people wear masks to hide imperfections on their face, such as acne or lack of makeup. Others feel a sense of security and anonymity by covering part of their face, especially in social settings where interaction may be uncomfortable.
Shyness is a common trait among many Japanese people, and masks can act as a "social barrier" that makes it easier to face daily life. Furthermore, there are those who wear masks to protect themselves from the cold in winter or from pollution in large cities, such as Tókyō.

Masks as part of fashion and identity
1. The influence of fashion and marketing
Masks in Japan are not just functional; they have also become a fashion accessory. Over time, companies started producing masks in a variety of styles, colors, and materials, some even featuring prints of anime characters or famous brands. This phenomenon transformed what was once a item medical item into a fashion piece.
Many young people and teenagers adopt stylized masks as a form of self-expression, and social media helps to popularize these trends. There are even influencers who share looks combining masks with clothes and accessories.
2. Masks for comfort and privacy
Psychological comfort is another relevant factor. In a society that values order and self-control, masks provide a sense of protection, almost like an invisible "armor." Some people even say they feel more confident wearing a mask, especially on days when they don't want to draw attention.
Additionally, there is the issue of privacy. In Japan, where personal space is often limited due to overcrowding, masks provide a way to isolate oneself and maintain a certain distance from others.

Cultural and global impact of mask-wearing
1. Change of perception during the pandemic
COVID-19 globalized the use of masks, and the practice was widely adopted around the world. Japan, which was already accustomed to this measure, was seen as an example of preparedness and collective respect. This change helped to break stigmas in many countries, where before the use of masks was considered strange or exaggerated.
2. The legacy of masks in Japan and beyond
Even after the end of the pandemic, the use of masks remains common in Japan, and many believe this will persist in the future. This practice, which reflects the culture of caring for others and concern for public health, serves as a reminder of the importance of collective responsibility.
Finally, Japan teaches us that simple habits can have a big impact. What do you think of this Japanese tradition? Would you consider incorporating this custom into your life? Share your opinion in the comments!